I spent much of 2017 on sabbatical in New Zealand. Since returning to the UK I've been developing new offerings which combine mindfulness with behavioural economics.

My business life

In 2011 I founded Prime Decision, a consultancy specialising in applied behavioural economics and behavioural insight.

I enjoyed collaborating closely with many brilliant academics and associates. Our clients include brands such as Sainsburys, Red Bull, Bristol Airport, Ageas and the Movember Foundation. Projects spanned digital marketing and customer experience (CX) through to organisational change and employee behaviour change.

My inner journey

Throughout my career I've been meditating and engaging in deep personal enquiry.

Fresh from completing my finals at Oxford I spent a month at a Buddhist Retreat Centre. It changed the trajectory of my life. I've since studied and journeyed with myriad teachers, traditions, retreats and practices. I've also trained formally in Meditation, Anatomy & Physiology, Interpersonal Communication and The Art of Being.